Sound is a New York-based insurance provider specializing in builders risk and terrorism coverage. With a mission to simplify complex construction and security challenges, Sound wanted a brand that reflected their speed, precision, and innovation. We created a bold, symbolic identity that breaks from industry convention and captures their forward-thinking approach. The rebrand helped position Sound as a standout in a traditional market by elevating perception, increasing client engagement, building stronger brand recognition, giving the sales team a more credible presence, and generating fresh interest from press and partners.