Skinner is a Texas-based skilled trades staffing agency that’s been connecting clients with trusted plumbing, electrical, and mechanical talent since 1942. When it came time to rebrand, they wanted an identity that embraces modernism while honoring their heritage through traditional colors. Working with Venthio under the creative direction of Dean Del Sesto, I helped create a clean, contemporary brand and digital system that balances progress with legacy. The rebrand has elevated Skinner’s market perception, strengthened credibility with long-time partners, and increased client inquiries by over 30%. It’s also helped attract new trade professionals and reinforced their reputation as one of Texas’s most trusted staffing agencies.