Next Century Spirits

Next Century Spirits had breakthrough distilling technology but a forgettable brand. They tapped us to change that, so we reimagined everything from identity to digital experience. We built a bold new visual and verbal system inspired by their science-meets-craft ethos, anchored by a modular logo that fuses speed, precision, and flavor. Then we transformed their website into an immersive tasting room and revenue engine, using motion, interactive demos, and a flavor-forward palette to turn Spiranova™ innovation into a visceral brand experience. The result? A foundation built not just to look different but to sell with the same confidence they pour into every bottle.

Design Role

Lead Brand Designer: Charlie Coombs • Creative Director: Chris Logsdon • UI/UX: Eric Beckman, Karli Vare • Agency: Digital Surgeons

Contributions

Brand Design, Creative Strategy, Art Direction, Typography

Industry

Food and Beverage
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