Copley is an AI-powered platform helping marketing teams experiment with content faster and more effectively. By integrating with tools like Shopify, Meta and Klaviyo, they turn data into actionable insights that make creative decision-making smarter and more efficient. I had the opportunity to build Copley’s visual identity from the ground up. Inspired by the North Star, a timeless guide for explorers, the brand reflects the way Copley helps marketers navigate an ever-changing landscape. The design system embraces a modular, futuristic aesthetic shaped by the founders’ love of sci-fi, capturing the feeling of a space station pushing limits and venturing into the unknown. We also created a custom font family specifically for this project, giving the brand its own distinct voice and helping the visual system feel unified, modern, and uniquely theirs. Since launching the new brand, Copley has raised $4.8M in pre-seed funding from investors behind Klaviyo and Salesforce Commerce Cloud. The new identity has helped position them as a rising leader in AI-powered marketing technology, a clear example of how strategic design can accelerate momentum.
